The Sputnik Designer Candidate Guide

3c. Logos and Illustrations

You might be surprised to see illustration and branding mentioned in a job description for a UX / UI role.

Empathy and creativity are key to our innovation work, encouraging us to think about new UI elements, micro-animations, nudges and such like.

It's the small details in a journey, like bespoke icons and “ad panels” that make every project unique.

Approaches that interest us

  • Empathy with the target audience
  • Innovative, unique, clever or interesting
  • Demonstrates technical design skills
  • Creative scamps and messaging ideas
  • Cloudcity Logo
    Cloudcity Logo
  • Ad Campaign
    Ad Campaign
  • Hero Banner Concept
    Hero Banner Concept

Approaches that probably won't interest us

  • Simple typographic logo
  • Incoherent or garish visual style
  • Stock aesthetic

Links to three creative and professional logos, demonstrating creativity and artistic ability

Links to two print pieces, demonstrating typography and creative use of brand devices

Links to three bespoke, responsive websites or concepts demonstrating creative use of brand devices and understanding of modern UI elements

Links to two examples of complex dashboards or user journeys, such as customer portals, insurance journeys or airline bookings

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