Looking under the bonnetView Case Study
Normally the answer is nothing. Historically IPOs have been accessible only to institutional investors. Now with the use of the Teathers App, individuals can access previously restricted investment opportunities on their phones and companies are able to source new fundraising opportunities.
The Teathers App enables individuals to gain access to investment opportunities including IPOs. The app opens opportunities for investment normally open to institutional investors and brokerages.
Companies are able to allocate percentages of their released stocks for purchase by private investors opening a new stream of revenue.
To realise Teathers’ vision, we focused our design to allow:
As a new product competing with other investment apps, Teathers needed to provide users with a high value experience. Bugs and unwanted behaviour could easily lead to high user abandonment rates, especially given the high risk subject of investment.
Employing extensive user testing with real private investors, we developed a product that received high reviews on the app store for both iPhone and iPad users.