GoCompare Case Study

GoCompare Logo

Looking under the bonnet

GoCompare website screenshotGio Compario pointing to the GoCompare website screenshot

Time for a change

The GoCompare website needed a refresh. Slow load times and an outdated mobile design were causing frustration for users, and interaction rates were falling. With search engines also rewarding sites that offer a better mobile experience it was time for GoCompare to get a facelift.

Having experienced successful collaborations with Sputnik on past projects, the GoCompare marketing team asked us to work with them to deliver improvements to address performance issues and reverse the falling interaction rate.


Increase in average
interaction rate
GoCompare website on a mobile device
40% Improvement in page speed

Brand & Agency with a common goal

Subject matter experts across Sputnik and GoCompare worked together to identify improvements. A strategy was put in place to optimise user experience across the site - deliver fast-loading, visually attractive web pages with content that addressed customers' needs.

Working as an extension of the GoCompare team, we refactored the front-end code, and created a library of dozens of configurable ASP.NET components. This allowed the in-house team to create hundreds of unique page layouts using their enterprise CMS.

All page components were created with optimisation in mind. Our QA process ensures a delightful user experience across a matrix of agreed browsers and devices whenever new pages are created.

Seeing the results

Our refactored code, and input in identifying performance and user experience improvements, enabled GoCompare to deliver content updates that resulted in game-changing performance improvements.

Page load speed improved by over 40%, we increased interaction rate and saw a decrease in bounce rate.

Result chart showing an upward trend of improvements in First Contenful Paint timings

Don't just take our word for it

Sputnik were a pleasure to work with. They delivered insightful, innovative solutions throughout.

They were pragmatic and reliable in the face changing needs and aggressive deadlines. Sputnik are a digital partner to whom I now immediately turn.

Zoey Chant

Director of Search - GoCompare
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Let's work together.

Call our Managing Director Andy on 0800 680 9777 or fill in our to discuss how we can help.