Visualising complex dataView Case Study
The GoCompare website needed a refresh. Slow load times and an outdated mobile design were causing frustration for users, and interaction rates were falling. With search engines also rewarding sites that offer a better mobile experience it was time for GoCompare to get a facelift.
Having experienced successful collaborations with Sputnik on past projects, the GoCompare marketing team asked us to work with them to deliver improvements to address performance issues and reverse the falling interaction rate.
Subject matter experts across Sputnik and GoCompare worked together to identify improvements. A strategy was put in place to optimise user experience across the site - deliver fast-loading, visually attractive web pages with content that addressed customers’ needs.
Working as an extension of the GoCompare team, we refactored the front-end code, and created a library of dozens of configurable ASP.NET components. This allowed the in-house team to create hundreds of unique page layouts using their enterprise CMS.
All page components were created with optimisation in mind. Our QA process ensures a delightful user experience across a matrix of agreed browsers and devices whenever new pages are created.
Our refactored code, and input in identifying performance and user experience improvements, enabled GoCompare to deliver content updates that resulted in game-changing performance improvements.
Page load speed improved by over 40%, we increased interaction rate and saw a decrease in bounce rate.