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When do companies need Competitor Research?
Competitor Research plays an important role in shaping your marketing strategies, but measuring your brand in a bubble or considering research as a one-off exercise ignores the fact that nothing in business stands still. New products and competitors will always emerge in your market and non-traditional competitors are constantly fighting for share of mind, share of heart, and a share of the wallet of your customers.
Unless you consider the broader competitive landscape facing your business, and continue to maintain an up-to-date view, it can be too late to respond when threats from new competitors surface.
No two businesses are the same, but generally we would recommend establishing a baseline position and then refreshing this at a frequency that suits your particular business sector and your competitive environment, anything from once every two months to once a year.
How Sputnik Digital perform Competitor Research
We work with you to identify and categorise your Top Ten Competitors.
We dig deeper to gain a better understanding of your competitors. By analysing what they’re doing, especially online, we can help determine the opportunities you have to outperform them.
We analyse their website SEO approaches and structures to determine how they are affecting search engine ranking behaviour, for example how they are using keywords.
We look at their Social Media integration and how they are using this alongside more traditional marketing approaches.
We compile the insights to be able to relay to you the areas you need to guard, the areas for improvement and your opportunities.
We do everything in a way that can be baselined, so that comparisons can be made over time.
Why choose Sputnik Digital to perform Competitor Research?
Our impressive in-house team has more than 10 years’ experience performing Competitor Research in businesses of all shapes and sizes across many industries.
With a particular specialism in the online environment, whatever your industry sector, we have a proven, reliable and repeatable approach to analysing what’s happening outside of your business. The work for you is minimal, all we need is a download of your online data and we take it from there.
We understand when a bespoke and innovative solution is a must, but also when existing best practice is vital. We apply everything to the specifics of brief, with the expectation of both users and stakeholders always in focus.
We provide the result of our analysis in a business friendly manner, bringing our findings to life in a clear and digestible style to ensure you gain the maximum business value from our insight.
Research and Ideation Brochure Example
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