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Case Study

Priory Group Logo | Sputnik Digital: fast, secure and scalable code in Manchester, UK

Improving Peoples Lives Through Online Research


Insight

The Priory Group were looking to promote a well being survey via social media.

The primary goal was to allow them to identify the types of person most likely to suffer from anxiety. The commercial opportunity lay in targeting participants in the geographic areas around the launch of new wellbeing centres.

Map of Priory Group survey participants that was supported by Sputnik Digital in Manchester

Approach

What better way to get feedback than by harnessing social media? We worked with the client to create an image lead campaign, and used our experience to target the required audience by both location and demographic, and advised on the correct campaign strategy to make sure the budget was spent wisely.

The Priory Group campaign kick off tweet. Sputnik Digital advised Priory Group how best to target and reach their audience in a meaningful way.

Target hit 2 weeks early.

Ad spend 40% below budget.

Results

Aside from the survey data, the campaign was designed to reach more people and drive conversation through tweet engagements, increase followers to grow Priory's online community, and generate leads by collecting emails from people who expressed an interest.

Don't Just Take Our Word For It

The fast turnaround and the availability of the team was a breath of fresh air.

Priory Group

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