The Priory Group were looking to promote a well being survey via social media.
The primary goal was to allow them to identify the types of person most likely to suffer from anxiety. The commercial opportunity lay in targeting participants in the geographic areas around the launch of new wellbeing centres.
What better way to get feedback than by harnessing social media? We worked with the client to create an image lead campaign, and used our experience to target the required audience by both location and demographic, and advised on the correct campaign strategy to make sure the budget was spent wisely.
Target hit 2 weeks early.
Ad spend 40% below budget.
Aside from the survey data, the campaign was designed to reach more people and drive conversation through tweet engagements, increase followers to grow Priory's online community, and generate leads by collecting emails from people who expressed an interest.
The fast turnaround and the availability of the team was a breath of fresh air.
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